![]() ![]() ![]() It isn't just important to play to one's strengths but also keep pace with the ever changing demands of the market place and Haldiram's always managed to do this with its innovative product lines from the restaurant dishes to frozen foods." Last but not the least, Kumar points out the Haldiram family's single-minded determination to preserve the business and make a mark. Second, continuous innovation is the key to keep a business growing. "While traditional values of hard work and graft are important to the family," she says, "they understand the need to balance those with a modern inclusive culture and professionalism as demonstrated by Haldiram's Delhi. ![]() Talking about the company's recipe to success, Kumar points out three specific factors that played a huge role. Writing the book gave her an insight into the Haldiram brand that no other outsider had previously been privy to. Newspaper reports were used to add details of past events," she adds. Sources were basically various family members themselves as well as friends and acquaintances. "It took about a year and a half to conduct all the interviews, do thorough research, transcribe conversations and then actually write the book. Kumar, who has "always been a huge fan of the moong dal namkeen", wrote Bhujia Barons (Penguin Rs 399) after conducting careful research and interviews. ![]()
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